Where does the artwork come from?
All artwork featured on our garments is created by children and shared with us only with full parental or guardian consent. We work closely with families to ensure each contribution is used respectfully and thoughtfully.
How are children's artworks selected?
Artwork is chosen based on suitability for print, alignment with each release, and our ability to honour the original design. Selections are made carefully, and not every submission will be used. Families are always informed before any artwork goes into production.
Do the children or families receive compensation?
A transparent portion of proceeds from each special edition release is donated to children’s charities and hospitals. Families also receive a garment featuring their child’s artwork. No additional royalties are paid beyond this model.
How much is donated to charity?
We donate a fixed % of net proceeds from each special edition release to a partnered children’s charity. Donation totals and recipients are shared publicly after each release to ensure transparency.
Is this a charity or a business?
We are a purpose-led business. Apparel sales fund operations and allow us to make ongoing donations to children’s causes in a sustainable and transparent way.
Are your products ethically made?
We prioritise quality, durability, and responsible sourcing. Our garments are produced in small batches using reputable partners to reduce waste and avoid overproduction.
Can my child submit artwork?
Yes. We periodically open Expressions of Interest for future releases. Submissions are open to parents or legal guardians only and are shared through our website and social channels when available.